Privacy Policy

1. Introduction

Alphr ("Alphr", "we", "us", or "our"), operated by A Circle Media Group PTY LTD (ACN: 675 249 608), respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website and related services (the "Services").

Your privacy rights and our obligations are governed by the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). For further information about the Act, visit the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.

By using our Services, you consent to the collection, use, and disclosure of your Personal Information in accordance with this Privacy Policy.

2. What is Personal Information?

"Personal Information" means information or an opinion about an identified individual or an individual who is reasonably identifiable. This may include your name, address, email address, date of birth, or other contact details.

3. Types of Personal Information We Collect

• Full name
• Contact details (email address, postal address, phone number)
• Date of birth (for age verification)
• Account and subscription details
• Payment and billing information (processed securely via Stripe)
• Details of your interactions with our Services
• Information you voluntarily provide via our website, forms, or email communications

4. Other Information We May Collect (Non-Identifiable Information)

We also collect aggregated, anonymous, or statistical data to improve our Services, including:

• Website and app analytics (page views, sessions, traffic sources)
• Device and browser information (IP address, operating system, screen size)
• Cookie and session identifiers for performance optimisation
• Marketing attribution data from campaigns and referral sources

Analytics tools may include Google Analytics, Meta Pixel, Hotjar, or other tracking technologies. These tools help us measure user engagement and improve our Services without personally identifying you.

5. Cookies and Tracking Technologies

Alphr uses cookies and similar technologies to enhance your experience, remember preferences, and deliver relevant content. You can adjust your browser settings to refuse cookies, but doing so may limit certain website functions.

Our website may also use third-party cookies for analytics and advertising (such as Google Ads remarketing). You can opt out by visiting the Google Ads Preferences Manager.

6. How We Collect Your Personal Information

We collect Personal Information directly from you when you:

• Create an account or subscribe to a plan
• Contact us by email or submit an enquiry
• Participate in promotions, surveys, or community discussions
• Engage with our marketing campaigns or newsletters
• Access our website or use our analytics tools

We may also receive information from trusted third-party providers (e.g., payment processors, analytics partners) as permitted by law.

7. What Happens If We Can't Collect Your Personal Information

If you choose not to provide certain Personal Information, we may be unable to:

• Deliver Services or subscriptions you request
• Process payments or verify your account
• Provide tailored insights or marketing updates
• Respond to support enquiries effectively

8. Why We Collect, Hold, Use, and Disclose Your Personal Information

We use your Personal Information to:

• Deliver and manage your subscription or account
• Communicate with you and respond to enquiries
• Process transactions securely via Stripe
• Improve the quality and usability of our Services
• Send relevant marketing communications (where you've opted in)
• Conduct internal research, analytics, and product development
• Meet our legal obligations

We do not sell, rent, or trade your Personal Information to any third party.

9. Overseas Data Storage and Disclosure

Some service providers we use (e.g., cloud hosting, email, analytics) may store data overseas, including in the United States, Europe, and Singapore. Where this occurs, we take reasonable steps to ensure these providers comply with privacy standards equivalent to the APPs, or we obtain your consent.

10. Direct Marketing

From time to time, we may send you marketing updates about Alphr's products, services, or events. You can opt out at any time by:

• Clicking the "unsubscribe" link in any email, or
• Contacting us directly at privacy@alphr.com.au

We do not share your information with other organisations for their marketing purposes without your explicit consent.

11. Accessing and Correcting Your Personal Information

You may request access to or correction of your Personal Information at any time by emailing privacy@alphr.com.au. We will respond within a reasonable timeframe (typically within 30 days).

If we are unable to provide access or make changes, we will explain why.

12. Data Retention and Deletion

We retain Personal Information only as long as necessary to fulfil the purposes outlined in this Policy or as required by law. Once information is no longer needed, we securely delete or anonymise it.

13. Security of Your Personal Information

We use secure technologies and organisational measures to protect your data, including:

• Encrypted connections (HTTPS/TLS)
• Encrypted storage of Personal Information at rest and in transit
• Restricted staff access on a need-to-know basis
• Regular audits and security reviews

However, no data transmission over the internet is completely secure, and we cannot guarantee absolute security.

14. Users Under 18

Our Services are intended for individuals aged 18 years and older. We do not knowingly collect Personal Information from minors. If we become aware that a minor has provided Personal Information, we will promptly delete it.

15. AI Systems and Automated Processing

Alphr uses artificial intelligence and machine learning algorithms to generate sports analytics and predictions. These systems do not make automated decisions about individual users or their personal profiles.

16. Privacy Complaints

If you believe your privacy has been breached, please contact us at privacy@alphr.com.au with details. We will investigate and respond within a reasonable time.

If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC) via www.oaic.gov.au or phone 1300 363 992.

17. Third-Party Websites

Our website may contain links to external sites. We are not responsible for the privacy practices or content of those websites. We encourage you to review their policies before providing any Personal Information.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. Updates will be published on our website with a revised "Last Updated" date.

19. Contacting Us

If you have any questions or concerns regarding this Privacy Policy or how we handle your Personal Information, please contact us: